Toyota

Toyota PresentationToyota Campaign BookThe Toyota Highlander Hybrid 2012 plan focused on growing green. Our slogan “Go Together, Grow Together” summarizes the benefits of a family-friendly, eco-friendly car. Our aim was to reposition the product from a “snobbish child” image (the 2011 Nathan Andrews commercials had tremendously negative feedback) to “preserving the Earth for your children’s future.”